Valde shaving line is marketed towards not only those who have a clean minimalistic style to themselves but also those who are tired of seeing expensive product that look like they are fresh out a Williamsburg. The key demographic would be 30- 50 year old professionals. The product will be a bit on the high end of the price range and should be sold at higher end department stores and boutiques. Valde is unique to its industry due to it simplistic black on black design.